YIPPEE NOODLES

Client: ITC - Sunfeast Yippee

What I did: Visual Architecture, Pack Design, Illustration

Brief

Yippee Noodles, a leading brand in India decided to launch a new range of noodles aimed at teenagers. There’s a new language that the youth speak today, and Yippee Noodles needed a look that spoke this language, for a new range aimed at teenagers.

Solution

Here, I portrayed a teenager who enjoys his/her private time slurping noodles while listening to his/her favorite music. Vibrant colors were picked for each variant to appeal to new audience and also to standout on the shelf among competition.