TULSI GREEN

Client: Tata Global Beverages

What I did: Sub-brand Identity, Pack Design, Illustration

Brief

Tulsi (basil) flavored green tea targets the modern woman of India who is keen on natural and organic products. The tea is a combination of green tea with tulsi leaves.

Solution

Sub brand logo ‘Tulsi Green’ along with illustrations of tulsi plant in the foreground and tea plantation in the background is a perfect combination to evoke natural feel and freshness of the tea.