MITVANA

Client: Matxin Labs

What I did: Brand Identity, Pack Design

Brief

Specialized herbal products with ingredients from Indian Ayurvedic texts, aimed at international customers, need a brand identity that captures authentic Indian look.

Solution

The brand identity portrays banyan tree, a typical Indian tree, in the style of 'kolam' design. The micro shots of the leaves depict the scientific nature of the product. Pale green color of the brand emphasizes the herbal part and strong colors are given to each variant to ensure differentiation.