THIRD EYE

Client: United Breweries

What I did: Brand Identity, Label design, Illustration

Brief

When India’s largest beer manufacturer decided to launch an Indian wine brand in UK market it was aimed to reflect Indianness without compromising western design aesthetics.

Solution

Another option for the same brief. Here we decided to call it third eye because it connects with Indian mythology and refers to the gate that leads to inner realms and spaces of higher consciousness. A man in yoga posture and his head and hands forms an eye which recalls the brand name ‘Third Eye’. Texture of vine leaves enhances the look and feel. Different colors were used on each variant.