KAYA

Client: Kaya

What I did: Brand Mark, Pack Design, Range Architecture

The Brief

Kaya Skin Clinic delivers skincare, hair care and beauty solutions in India and overseas. When Kaya decided to move from a dermatological-services driven brand to a product driven brand, it needed a rethink on its brand position and product range. Products needed to connect with consumers on their own.

Solution

The motif says ‘clinical + beauty’. All categories were color coded for easier navigation. The pack architecture was carefully worked out through selective choice of type to communicate the category, variant and product benefits of each product clearly.