MYCAF

Client: Vayhan Coffee Ltd.

What I did: Brand Identity, Pack Design, Illustration

Brief

Vayhan Coffee Ltd., a leading high quality instant coffee manufacturer in India wanted to launch a 3 in 1 Coffee Mix’ (soluble coffee, creamer, sugar) for urban youth in India.

Solution

Design looks modern, bold and young through choice of type, illustration and colors. The pack focuses on the great taste of coffee through the use of colors, images of coffee beans and finally crafting a great-looking cup of coffee. The design was then translated to sachet packs for retail store.