SUTRA

Client: United Breweries

What I did: Brand Identity, Label design, Illustration

Brief

When India’s largest beer manufacturer decided to launch an Indian wine brand in UK market it was aimed to reflect Indianness without compromising western design aesthetics.

Solution

Illustration of a peacock, the Indian national bird, with its feathers crafted along with grape vine leaves and grapes provides immediate recall to Indian routes/origin which is achieved through the choice of the illustration style. Variants have been differentiated using distinct colors.