TIFFIN

Client: Zago

What I did: Brand Identity, Visual Architecture, Pack design, Illustration

Brief

A new range of ready-to-eat oats based meals which included flavors from around the world and ‘Zago Tiffin’ is a quick meal alternative that is healthy and also has exciting flavors.

Solution

Packaging concept itself is a tiffin box that conveys the idea of ready-to-eat healthy food. Logo is an abstract form of a tiffin box in which the brand name, range and the variant were carefully crafted. Playful arrangements of ingredients make the pack young & lively and also cue a good taste appeal.